The purpose of the competitive ad filter is that it allows you to block specific ads, such as advertisements of competitors, and not for display ads on your blog. Google lets you sign up to 200 URLs to block. Most webmasters are not blocking any site because they are not AdWords advertisers, and therefore they feel they are not competitive. But if you do not take advantage of the competitive ad filter, you will lose money for the MFA site and the advertising trade.

Made for AdSense and Arbitrage

MFA stands for Made for AdSense. These sites are almost no content. The only reason they exist is to make money from Google AdSense. MFA sites this type of impact on revenue from your AdSense like? Traffic to MFA sites are gained by ads from Google AdSense and other PPC services [1] Other. These sites usually offer CPC rate [2] is very low, so they can get traffic, but the costs are very cheap. If you do not check your AdSense account and see a few clicks will only be paid from 1-3 cents, then surely it is from the MFA site. Here's how it works:

• The site MFA set a minimum price tag on your site.

· MFA site ads from appearing on your site.

· The reader clicks on an ad to see the MFA site - you earn 1-3 cents.

Site · MFA is nothing but advertising. Leave the reader by clicking on an advertisement on the site that this MFA - MFA site profits from 50-500%.

Above method, known as the "Trafficking PPC (PPC Arbitrage), direct impact on your AdSense revenue, while making the user experience is very poor. Users click on an ad with the desire to find the information you need, not more ads. Ironically, Google could stop all advertising in these pages, but they do not, because they earn good money from them - although this click from your site or from the MFA site, Google still be beneficial. So, nothing to encourage them to stop doing this. When that has allowed it, you'll also see more of the ad sales generated MFA sites to take advantage of the legality of the site.

Use competitive ad filter

The only way not to MFA site ads on your site or blog is to use the competitive ad filter to block them. When you block ads from MFA site has low levels of CPC, Google will give your site the ads are paid higher.

To block an ad, you need to add either the URL or the URL displayed in the target filter. URL is the URL displayed is seen always in the line of ad text. Not all ads have the URL function to be displayed, depending on the ad format you use, you will need to rely on the URL destination of ads to block it completely.

There are two methods to know the URL of an ad, that is: using the AdSense preview tool and see the properties of the link. Google encouraged to use the preview tool, due to its ease of use and has many other functions. Do not click on ads to get the URL - do so is a violation of the provisions on the use of the AdSense service and you will be banned (prohibited from participating in or using) it.

There is a lot easier to block MFA sites and the site is paying a lower CPC Ads Black List is used. This site will generate a filtered list of 50 MFA sites for you. If you become a member, you can create a list of up to 200 MFA site - now this is a limited but competitive ad filter for Google.

Ads Black List using extremely simple. Just enter the URL of the site you want to block Black and click Get Link. When you have this list, please copy and paste all the URLs into the competitive ad filter for you. After about 12 hours, Google started blocking ads from the site of the filter. I suggest you add both tinyurl.com to filter the list of MFA sites, because many like to use this service to hide their URLs.

Google really wants to increase the limits for competitive ad filter. More and more sites appear MFA, the number 200 is really not enough. However, I still do not see Google seem to be going to increase this limit - because they are cash losses from the advertising sales and the type of house sales this ad does not benefit the financial their own.

When using the competitive ad filter to block the trafficking MFA ads, you will see your income from Google's rise very much there. If enough of the site and do as you are able to pressure the MFA sites to increase their advertising buy, otherwise they will not survive. But unfortunately, there are few online readers read my blog, so do not expect these MFA sites will disappear.


[1] Pay per click - pay per click

[2] Cost Per Click - The cost per click