Google that allows for a maximum of three AdSense ad units (plus a Textlink ads and a Google search box) is displayed on a website. It is best to run up to three ads, because you show as much as for the advertising opportunity that meets the eye all the higher. But sometimes there are less than the ad again, you earn more money. This case has caused Google Bid Gap.

Bid Gap So What?

Bid gap is the difference in price between the Google ads. Top position always takes the most money, the lower position will cost less. Price difference between the top four positions are very small. However, when the position this difference is quite large. For example, prices for high paying keywords on the first four lines could be $ 5.00, $ 4.99, $ 4.98 and $ 4.97 and only 10 cents for the 5th line. Only 1 cent difference between the current position of 1-4, but the difference between the current $ 4.87 at No. 4 and No. 5.

If you give up some Google ads showing, you definitely will have an ad block is the highest paying ad blocks and two low-paid a lot less. Meanwhile, the chance for readers to click on an ad is very low pay is high because a lot of money advertising to be displayed. In this case, it is best that you reduce the number of ads Google to remove the ad money is a big difference.

The Adwords advertisers know that most of the size of the Google ads displayed only for up to four ads. They know that a number of sites located just a block of Goole, so the advertising competition for the first four positions on the block that is very high. Price for 4 second and fourth lower than third place is usually the site for MFA (Made for AdSense).

Sometimes less can be more

Reduce the number of AdSense ads on a page will help you earn more from each click. However, it will also reduce the total number of clicks that you get because there are few more ad impressions. You must monitor results to ensure that advertising revenue will continue to rise. Generally, when the ads on the same block is the difference of money it is best to reduce the number of ads displayed on that block.

There is no way to see the difference in price of Google ads. For some reason does not or does not say that Google should tone it. The best way in this case is custom made for each chanel ad units to track their results. If a CPM ad units below signs of other units with the same percentage of each click as it is the only show that the gap is very large bid. Please remove ads that go to see the remaining ads get more clicks than you can offset the lost revenue or not. If this difference is large enough that the ad should be removed or put away the other ads.